WELCOME TO
FEAR CITY

WTFCITY was inspired from the city of New York. In 1975 a survival guide was made by New York’s Finest, and handed them out to all visitors. It included a set of 9 guidelines that helped you survive NY.  With a title like "Welcome To Fear City”, it was the perfect name, the perfect description, the perfect story. The crime and violence in NYC was high and only getting worse. While the NYPD and FDNY were being discharged, who were to help keep order due to budget cuts. New York was a place that only the strong survived at this point.

WTFCITY represents the hustle and grind that we put in everyday, and stay looking fresh while doing it. Designs are rooted in the culture of NYC and takes cues from popular cultures, Hip-hop and current politics.

Formed in 2018, we take influences from the 70's, 80's into our present time. WTFCITY creative designer/founder Yosuf Gurung looks forward to collaborating with talented designers combining Illustrations with fashion. 

- Stay Fresh